Web-Digital Marketing Service Proposal – Google Ads

Client: Dante Fortugno

Dated: Sept 26, 2023

Services

Setup: Ad Empowerment – Google Ads Setup

Basically, there are two ways to be found on Google: the free method which requires working your way up in Google’s “organic” search results, and the paid method, which allows you to pay for ads that can put you at the top of results. This service allows you to bring your ideal customers to your website by paying for them each time they click and go to your website. Again, these are only the customers you want, so the service is quite effective and a great way to build business while the organic method of building your website’s traffic takes time.

We manage this whole process for you with this service. How much you spend on the ads themselves is up to you. Even a budget as small as $200/mo is effective for some clients, but the average is $500 to $1000/mo. that you pay directly to Google to draw those ideal visitors to your website.

The Geeky Details:

Paid ads or, more specifically, Pay-Per-Click (PPC) marketing is an extremely effective method of obtaining guaranteed traffic for only the cost of a click. This is particularly useful if you need to raise awareness on a new service or piece of important news quickly; a situation where waiting for a top free/organic ranking to appear is not possible. In addition, people use paid ads to maximize their exposure in areas they have not yet targeted with SEO in order to cover key searches a prospective client may make.

Should you wish to proceed with this service, this first month (October) will require identifying the core target PPC phrases to begin with and do research to find some lower competition niche keywords. These phrases should help drive some traffic at a lower cost than some of the more heavily search terms. We will also write initial ads and take care of all setup aspects of the campaign. We will provide you with the appropriate tracking codes for conversion tracking in order to best identify successes within the campaign. Conversion points will be chosen based on a discussion we will have at setup time.

After setup and launch of the campaign, we will monitor and adjust it based on the initial data received for the remainder of the given month.

How much should you spend on ads? This varies, but generally we start at a very low spend (as little as $200, up to $500) for the first month to generate the data we need to begin improving your return on ad spend and/or overall profits. We’re extremely careful with your money, and can work with just about any budget.

IMPORTANT: the actual ad spend expenses are not included in our fees and are billed directly to your credit card by Google.

RESULTS ACCELERATOR (MONTHLY): Pay-Per-Click Ads Management

Now that your ad campaigns have been set up, we will need to constantly tweak them and improve the value you receive for every dollar you spend on ads. This management is done regularly throughout the month by our excellent paid ad manager.

The Geeky Details:

Monthly management includes adjusting the campaign regarding target phrases, negative keywords, bid rates, etc. We will also report to you monthly with status updates and any recommendations, if applicable. We will work towards expanding the keyword selection to help you get the highest number of conversions possible for your budget.

Important: all ad fees will be processed by your credit card directly by the search engine.

Investment Structure

Notes:

• We recommend you commit to the monthly ad management of 3 month or more to see any meaningful impact to your lead conversions 
• We require 1 calendar month notice of cancellation of your monthly ad management service.  Either party may cancel with 1 calendar month notice.
• These fees are separate from your ad spend in Google Ads.
• This pricing is subject to quarterly review.  Any increases will require written approval by email and subject to new agreement.

Payment Terms

Payment is due within 3 business days after invoice.  Scope of work is to commence on stated timeframe above. If Client delayed the execution of a deliverable, Tiga Design is not bound by the projected milestones.

Ads setup work

Monthly Ad Management Service

Next Steps

To proceed with this project, Mr. Fortugno is required take the following steps:

1. Accept the proposal as is or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply & revised milestones/dates will need to be agreed upon
2. Finalize and sign this proposal

Client signature signifies agreement to this proposal & the associated Terms & Conditions

TIGA DESIGN Terms & Conditions

COMPENSATION

As per investment structure table above

PAYMENT

Payment is due when Tiga Design completes each milestone as listed in the proposal and Milestones schedule, and Client accepts the Deliverables for that milestone. All invoices are payable within 3 business days of receipt. Invoices shall list any expenses and additional costs as separate items.

LATE PAYMENT

A monthly service fee of 1.5 percent, or the maximum allowed by law, is payable on all overdue balances. All grants of any license to use or transfer ownership of any intellectual property rights under this Agreement are conditioned on full payment, including all outstanding Additional Costs, Expenses, Fees, or any other charges.

CHANGES TO PROJECT SCOPE

This engagement starts on October 1, 2023 and is valid until it’s ended by mutual agreement with one calendar month’s notice or superseded by a newer engagement. You or we may agree to vary or terminate this agreement at any time without penalty providing one calendar month’s notice is provided. Notice of variation or termination must be given in writing.

We will use all reasonable efforts to complete the engagement as described in this letter within the agreed upon time frames. However, we shall not be liable for failures or delays in performance that arise from causes beyond our control, including the untimely performance by Tiga Design of its obligations.

Beyond a non-refundable deposit, the client must pay for all services rendered and costs incurred up to the effective date of termination. In the event a portion of the Fee remains on account at TIGA DESIGN, this Fee will be banked towards future hourly services, for up to 1 calendar year after which it will be forfeited if it remains unused.

SERVICE GUARANTEE

TIGA DESIGN will always stand behind the quality and professional nature of the marketing services that we offer. If at any point you are not completely satisfied with the services we have performed, we encourage you to bring this to our attention immediately. We’d love the opportunity to correctly address your concerns and allow us a chance to win your trust back and prevent similar problems from happening in the future.

OWNERSHIP OF DOCUMENTS

All original documents obtained from the client arising from the engagement shall remain the property of the client. However, we reserve the right to make a reasonable number of copies of the original documents for our records.

The electronic documents, working papers, files, other materials, reports and work created, developed or performed by us during the course of the engagement are the property of our firm, constitute confidential information and will be retained by us in accordance with our firm’s policies and procedures.

CONFIDENTIAL INFORMATION

All material considered confidential by either party shall be designated as confidential. Confidential Information shall not be disclosed to third parties and shall only used as needed to perform this Agreement. Confidential Information shall not include any information that is already known by the recipient, becomes publicly known through no fault of the recipient, or is received from a third party without a restriction on disclosure.

RELATIONSHIP OF THE PARTIES

Tiga Design is an independent contractor. Tiga Design shall determine, in its sole discretion, the manner and means by which the Services are accomplished. No agency, partnership, joint venture, or employee-employer relationship is intended or created by this Agreement. Neither party is authorized to act as agent or bind the other party except as expressly stated in this Agreement. Tiga Design and the work product or Deliverables prepared by Tiga Design shall not be deemed a work for hire as defined under Copyright Law. All rights granted to Client are contractual in nature and are expressly defined by this Agreement.

INDEMNIFICATION AND LIABILITY

Neither party will be liable for any error, delay, or failure to perform any obligation under this Engagement if such failure is due to causes beyond the reasonable control of that party, such as labor difficulties, acts of god, embargoes, fire, flood, epidemic, explosion, lightning, power surges or failures, the elements, civil disturbances, war, regulatory restrictions or other acts of governmental authority, fuel or energy shortages, or acts or omissions of any common carrier or agents.

Tiga Design may use the Client’s company name and logo for promotional purposes, including mention in Tiga Design’s newsletter and website.

All notices, requests, demands, and other communications under this Engagement will be in writing and will be deemed to have been duly given:

if served personally on the party to whom notice is to be given on the date of service;

if given by mail on the fourth business day after mailing, if mailed to the party to whom the notice is to be given, by first class mail, registered mail, or certified, postage prepaid, and properly addressed to the party at the address set forth on the first page of this Engagement, or any other address that the party has designated by written notice to the other party;

if given by e-mail on the date and at the time the e-mail is received by the party to whom the notice is to be given.

All notices to Tiga Design shall be sent to the attention of Reg Hendryanto via email to rhendrya@tiga-design.com

THE SERVICES AND THE WORK PRODUCT OF TIGA DESIGN ARE SOLD “AS IS.” IN ALL CIRCUMSTANCES, THE MAXIMUM LIABILITY OF TIGA DESIGN, ITS DIRECTORS, OFFICERS, EMPLOYEES, DESIGN AGENTS AND AFFILIATES (“TIGA DESIGN PARTIES”), TO CLIENT FOR DAMAGES FOR ANY AND ALL CAUSES WHATSOEVER, AND CLIENT’S MAXIMUM REMEDY, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT OR OTHERWISE, SHALL BE LIMITED TO THE NET PROFIT OF TIGA DESIGN. IN NO EVENT SHALL TIGA DESIGN BE LIABLE FOR ANY LOST DATA OR CONTENT, LOST PROFITS, BUSINESS INTERRUPTION OR FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THE MATERIALS OR THE SERVICES PROVIDED BY TIGA DESIGN, EVEN IF TIGA DESIGN HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.

DISPUTE RESOLUTION

Parties agree to attempt to resolve any dispute by negotiation between the parties. If parties are unable to resolve the dispute by negotiation, either party may start mediation and/or binding arbitration in a forum mutually agreed to by the parties. The prevailing party shall be entitled to recover its attorneys’ fees and costs in any dispute resolved by binding arbitration or litigation.